Marketers are setting objectives, goals and have identified metrics to measure ROI for their strategies. There are countless metrics available for digital analysis but what one’s actually matter?
The Good, Bad and Irrelevant Metrics
Is AI the next big thing in marketing?
The age of a technological revolution
Marketing has evolved a lot since the days of Mad Men and AI technology (once thought of only as a distant Sci-Fi dream) is now gaining traction as the next big thing in business.
Aussies Avoid Advertising
Even with our online obsession, Australians are avoiding online advertising in droves with large numbers taking steps to avoid ads altogether. So how can we create engaging ads that result in positive feelings and interest?
Ad campaigns need to match society’s values and opinions
Consumers today are bombarded with advertising or advertising messages: on the radio, on TV, on billboards, in magazines, on social media sites and games, as well on internet sites. We can’t avoid them, as it is cluttered space. Advertising campaigns…
Superbowl ads are taking over the internet
It’s the time of the year when arguably the best ads come out to be shown during the NFL Superbowl. It’s a multimillion dollar business in not only the cost of advertising during the football final but also to produce…
My favourite ads currently released
These are some of my favourite ads that are doing the rounds at the moment. They grab people’s attention, they are creative but they also know their audience so the message is clear.
Direct Marketing is a way to reach your audience
Direct Marketing is about reaching out to your audience via a range of mediums so that you build relationships and hopefully long term customers or clients. Loyal customers are more profitable to an organisation so marketing wants to keep their…
Is it beer o’clock?
Beer is one of those products, you either love it, learn to love it or can’t stand it but beer ads well you just love them! Why? Because beer companies know their target market well and tap into (pardon the…
It’s a boy! And so the marketing begins
Apparently the world is a flutter over the new #royalbaby who is third in line for the British thrown. Media have been camped outside St Mary’s Hospital in what is called ‘royal baby ground zero‘. It is great that a…
Think outside the box to engage your audience
In today’s society, consumers search for information online, use word of mouth (WOM) referrals from friends, peers or networks and as a whole, don’t trust advertisements. So how do companies and/or brands grab their attention in this cluttered market?