Marketers are setting objectives, goals and have identified metrics to measure ROI for their strategies. There are countless metrics available for digital analysis but what one’s actually matter?
The Good, Bad and Irrelevant Metrics
1, 2, 3 to Consumer Engagement
True engagement is the idea of turning on a prospect to a brand idea, connecting with them on a deep level and being able to break through the clutter so that they are more receptive to advertising effectiveness.
Is it time for a Social Media Detox?
A study published by Deloitte suggests that other Australians are also getting fatigued by social media.
Aussies Avoid Advertising
Even with our online obsession, Australians are avoiding online advertising in droves with large numbers taking steps to avoid ads altogether. So how can we create engaging ads that result in positive feelings and interest?
Why is your business on social media?
Social media is about two-way communication and nowadays consumers want to engage with brands and organisations. The whole purchase decision making process has changed! Consumers search on the internet and social media to discover products, find out more information as…
Don’t feed the trolls!
Unfortunately, there are people who just want to get a reaction when they post on social media. They are either bored, competition or jealous so it is not worth your time in responding.
Can teenagers or any staff member do an organisation’s social media?
Video Blog I’ve been asked some social media questions lately which I thought you would all like to know the answer to, so here is the first video on social media tips! #askLiz I thought I’d start with a quick…
How to lose customers and alienate fans on Facebook
For all businesses, a crisis can happen at any time, with social media, the opportunity of a crisis going viral and negatively affecting a brand can be a major consequence. All businesses need to learn from others past mistakes to…
8 steps of social media success
January is the time of year, we all tend to plan. Some people make resolutions; such has eating healthy, starting the new exercise regime or quitting smoking. Although these are not always kept. Resolutions are made it the ‘morning light’ of the festive season and…
In diversity the human spirit will prevail
In the early hours of Tuesday 16 December 2014, the 16 hour siege at the Lindt Cafe, Martin Place, Sydney came to an end. Unfortunately, innocent lives were lost, as well as innocent people injured in the dramatic ending. The…