Further from my earlier post ‘Societal Marketing is trendy again’, I wanted to talk about the current St George Bank advertising campaign created by Saatchi & Saatchi, which is using the concept of societal marketing in the launch of it’s latest campaign,…
Societal Marketing is trendy again
Recently, there have been a few companies that have used societal marketing campaigns to break through the advertising clutter and keep their brand front of mind. These campaigns have gone viral (and for good reason).
Fake controversial advertisements go viral
David Waller in his preliminary study on ‘What factors make controversial advertising offensive?’ presented at the Australian and New Zealand Communications Association Conference in 2004 stated that controversial advertisings that is racist, sexist, or have violent images, particularly when targeting…
The good, the bad and the ugly
Today a very tragic event happened in Boston, USA, during the charity runners part of the marathon, as most of the elite runners had already finished. It is absolutely awful that events of this nature occur in the world and my…
Not all controversial advertising is good publicity.
In today’s society, we are bombarded with advertising on a daily basis, seeing thousands, if not millions of advertisements. It is a cluttered market place; there is no doubt about that. Companies want to get through that clutter and noise…