Social media is about two-way communication and nowadays consumers want to engage with brands and organisations. The whole purchase decision making process has changed! Consumers search on the internet and social media to discover products, find out more information as…
Unfortunately, there are people who just want to get a reaction when they post on social media. They are either bored, competition or jealous so it is not worth your time in responding.
Video Blog I’ve been asked some social media questions lately which I thought you would all like to know the answer to, so here is the first video on social media tips! #askLiz I thought I’d start with a quick…
January is the time of year, we all tend to plan. Some people make resolutions; such has eating healthy, starting the new exercise regime or quitting smoking. Although these are not always kept. Resolutions are made it the ‘morning light’ of the festive season and…
In the early hours of Tuesday 16 December 2014, the 16 hour siege at the Lindt Cafe, Martin Place, Sydney came to an end. Unfortunately, innocent lives were lost, as well as innocent people injured in the dramatic ending. The…
Consumers today are bombarded with advertising or advertising messages: on the radio, on TV, on billboards, in magazines, on social media sites and games, as well on internet sites. We can’t avoid them, as it is cluttered space. Advertising campaigns…
I have recently encountered a large number of people using social media as a hard sales tool. Yes social media is definitely a great marketing and communications tool – no question. It’s a necessity for all businesses to build their…
It’s the time of the year when arguably the best ads come out to be shown during the NFL Superbowl. It’s a multimillion dollar business in not only the cost of advertising during the football final but also to produce…
These are some of my favourite ads that are doing the rounds at the moment. They grab people’s attention, they are creative but they also know their audience so the message is clear.
Direct Marketing is about reaching out to your audience via a range of mediums so that you build relationships and hopefully long term customers or clients. Loyal customers are more profitable to an organisation so marketing wants to keep their…