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The Good, Bad and Irrelevant Metrics

The Good, Bad and Irrelevant Metrics

Marketers are setting objectives, goals and have identified metrics to measure ROI for their strategies. There are countless metrics available for digital analysis but what one’s actually matter?

By Nadine Moore | February 27, 2018 | Advertising, Social Media | No Comments |
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1, 2, 3 to Consumer Engagement

1, 2, 3 to Consumer Engagement

True engagement is the idea of turning on a prospect to a brand idea, connecting with them on a deep level and being able to break through the clutter so that they are more receptive to advertising effectiveness.

By Nadine Moore | February 7, 2018 | Social Media | No Comments |
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Aussies Avoid Advertising

Aussies Avoid Advertising

Even with our online obsession, Australians are avoiding online advertising in droves with large numbers taking steps to avoid ads altogether. So how can we create engaging ads that result in positive feelings and interest?

By Nadine Moore | January 23, 2018 | Advertising, Social Media | No Comments |
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