Marketers are setting objectives, goals and have identified metrics to measure ROI for their strategies. There are countless metrics available for digital analysis but what one’s actually matter?
True engagement is the idea of turning on a prospect to a brand idea, connecting with them on a deep level and being able to break through the clutter so that they are more receptive to advertising effectiveness.
Even with our online obsession, Australians are avoiding online advertising in droves with large numbers taking steps to avoid ads altogether. So how can we create engaging ads that result in positive feelings and interest?