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Ember Solutions

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    • Liz Buchanan
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About

About

Ember Solutions is a digital communications agency. We will work with your business to build strong brand messaging and customer engagement. We were established in July 2013 and have worked with some fantastic and notable clients. Our intention is to…
Events

Events

It’s Liz here, letting you know about some of the courses/workshops/events I will be running. I conduct regular hands-on interactive training sessions on marketing and social media that will assist you build your brand, business and social media presence, so…
Services

Services

Ember Solutions will develop your social media and digital marketing strategy, defining the key messages you want to share with your target audience. We will maintain your social media channels and grow your online brand while you work on your…

St George inspires people to ‘unleash the dragon in you’

Further from my earlier post ‘Societal Marketing is trendy again’, I wanted to talk about the current St George Bank advertising campaign created by Saatchi & Saatchi, which is using the concept of societal marketing in the launch of it’s latest campaign,…

By Liz Buchanan | May 15, 2013 | Advertising | No Comments |
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Societal Marketing is trendy again

Recently, there have been a few companies that have used societal marketing campaigns to break through the advertising clutter and keep their brand front of mind. These campaigns have gone viral (and for good reason).

By Liz Buchanan | May 13, 2013 | Advertising | 3 Comments |
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Yeah we do social media, we don’t need to plan for it, do we?

Yeah we do social media, we don’t need to plan for it, do we?

The age-old saying of ‘fail to plan, plan to fail’ is true in social media. Businesses in Australia are laggards in social media usage with less than half of Australia’s largest organisations integrated users of social media. They are risk…

By Liz Buchanan | May 1, 2013 | Social Media | 1 Comment |
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Fake controversial advertisements go viral

David Waller in his preliminary study on ‘What factors make controversial advertising offensive?’ presented at the Australian and New Zealand Communications Association Conference in 2004 stated that controversial advertisings that is racist, sexist, or have violent images, particularly when targeting…

By Liz Buchanan | April 24, 2013 | Advertising | No Comments |
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The good, the bad and the ugly

Today a very tragic event happened in Boston, USA, during the charity runners part of the marathon, as most of the elite runners had already finished. It is absolutely awful that events of this nature occur in the world and my…

By Liz Buchanan | April 16, 2013 | Advertising | No Comments |
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Not all controversial advertising is good publicity.

In today’s society, we are bombarded with advertising on a daily basis, seeing thousands, if not millions of advertisements. It is a cluttered market place; there is no doubt about that. Companies want to get through that clutter and noise…

By Liz Buchanan | April 11, 2013 | Advertising | 1 Comment |
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