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Ember Solutions

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    • Liz Buchanan
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About

About

Ember Solutions is a digital communications agency. We will work with your business to build strong brand messaging and customer engagement. We were established in July 2013 and have worked with some fantastic and notable clients. Our intention is to…
Events

Events

It’s Liz here, letting you know about some of the courses/workshops/events I will be running. I conduct regular hands-on interactive training sessions on marketing and social media that will assist you build your brand, business and social media presence, so…
Services

Services

Ember Solutions will develop your social media and digital marketing strategy, defining the key messages you want to share with your target audience. We will maintain your social media channels and grow your online brand while you work on your…

In diversity the human spirit will prevail

In diversity the human spirit will prevail

In the early hours of Tuesday 16 December 2014, the 16 hour siege at the Lindt Cafe, Martin Place, Sydney came to an end. Unfortunately, innocent lives were lost, as well as innocent people injured in the dramatic ending. The…

By Liz Buchanan | December 16, 2014 | Social Media | No Comments |
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Ad campaigns need to match society’s values and opinions

Ad campaigns need to match society’s values and opinions

Consumers today are bombarded with advertising or advertising messages: on the radio, on TV, on billboards, in magazines, on social media sites and games, as well on internet sites. We can’t avoid them, as it is cluttered space. Advertising campaigns…

By Liz Buchanan | November 25, 2014 | Advertising, Social Media | No Comments |
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Social media is all about engagement

Social media is all about engagement

I have recently encountered a large number of people using social media as a hard sales tool. Yes social media is definitely a great marketing and communications tool – no question. It’s a necessity for all businesses to build their…

By Liz Buchanan | August 13, 2014 | Social Media | No Comments |
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Superbowl ads are taking over the internet

Superbowl ads are taking over the internet

It’s the time of the year when arguably the best ads come out to be shown during the NFL Superbowl. It’s a multimillion dollar business in not only the cost of advertising during the football final but also to produce…

By Liz Buchanan | January 30, 2014 | Advertising | No Comments |
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My favourite ads currently released

These are some of my favourite ads that are doing the rounds at the moment. They grab people’s attention, they are creative but they also know their audience so the message is clear. 

By Liz Buchanan | December 9, 2013 | Advertising | No Comments |
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Direct Marketing is a way to reach your audience

Direct Marketing is about reaching out to your audience via a range of mediums so that you build relationships and hopefully long term customers or clients. Loyal customers are more profitable to an organisation so marketing wants to keep their…

By Liz Buchanan | November 4, 2013 | Advertising | No Comments |
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Is it beer o’clock?

Beer is one of those products, you either love it, learn to love it or can’t stand it but beer ads well you just love them! Why? Because beer companies know their target market well and tap into (pardon the…

By Liz Buchanan | August 6, 2013 | Advertising | No Comments |
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It’s a boy! And so the marketing begins

Apparently the world is a flutter over the new #royalbaby who is third in line for the British thrown. Media have been camped outside St Mary’s Hospital in what is called ‘royal baby ground zero‘. It is great that a…

By Liz Buchanan | July 23, 2013 | Advertising | No Comments |
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Coke does it again!

Coke or Coca-cola is one of the most known brands in the world and therefore their advertising is not about informing the public of their brand but rather keeping their brand front of mind and engaging with their audience.

By Liz Buchanan | July 19, 2013 | Uncategorized | No Comments |
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Think outside the box to engage your audience

In today’s society, consumers search for information online, use word of mouth (WOM) referrals from friends, peers or networks and as a whole, don’t trust advertisements.  So how do companies and/or brands grab their attention in this cluttered market?

By Liz Buchanan | May 22, 2013 | Advertising | 1 Comment |
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