In the early hours of Tuesday 16 December 2014, the 16 hour siege at the Lindt Cafe, Martin Place, Sydney came to an end. Unfortunately, innocent lives were lost, as well as innocent people injured in the dramatic ending. The…
Consumers today are bombarded with advertising or advertising messages: on the radio, on TV, on billboards, in magazines, on social media sites and games, as well on internet sites. We can’t avoid them, as it is cluttered space. Advertising campaigns…
I have recently encountered a large number of people using social media as a hard sales tool. Yes social media is definitely a great marketing and communications tool – no question. It’s a necessity for all businesses to build their…
It’s the time of the year when arguably the best ads come out to be shown during the NFL Superbowl. It’s a multimillion dollar business in not only the cost of advertising during the football final but also to produce…
These are some of my favourite ads that are doing the rounds at the moment. They grab people’s attention, they are creative but they also know their audience so the message is clear.
Direct Marketing is about reaching out to your audience via a range of mediums so that you build relationships and hopefully long term customers or clients. Loyal customers are more profitable to an organisation so marketing wants to keep their…
Beer is one of those products, you either love it, learn to love it or can’t stand it but beer ads well you just love them! Why? Because beer companies know their target market well and tap into (pardon the…
Apparently the world is a flutter over the new #royalbaby who is third in line for the British thrown. Media have been camped outside St Mary’s Hospital in what is called ‘royal baby ground zero‘. It is great that a…
Coke or Coca-cola is one of the most known brands in the world and therefore their advertising is not about informing the public of their brand but rather keeping their brand front of mind and engaging with their audience.
In today’s society, consumers search for information online, use word of mouth (WOM) referrals from friends, peers or networks and as a whole, don’t trust advertisements. So how do companies and/or brands grab their attention in this cluttered market?