Beer is one of those products, you either love it, learn to love it or can’t stand it but beer ads well you just love them! Why? Because beer companies know their target market well and tap into (pardon the…
It’s a boy! And so the marketing begins
Apparently the world is a flutter over the new #royalbaby who is third in line for the British thrown. Media have been camped outside St Mary’s Hospital in what is called ‘royal baby ground zero‘. It is great that a…
Coke does it again!
Coke or Coca-cola is one of the most known brands in the world and therefore their advertising is not about informing the public of their brand but rather keeping their brand front of mind and engaging with their audience.
Think outside the box to engage your audience
In today’s society, consumers search for information online, use word of mouth (WOM) referrals from friends, peers or networks and as a whole, don’t trust advertisements. So how do companies and/or brands grab their attention in this cluttered market?
St George inspires people to ‘unleash the dragon in you’
Further from my earlier post ‘Societal Marketing is trendy again’, I wanted to talk about the current St George Bank advertising campaign created by Saatchi & Saatchi, which is using the concept of societal marketing in the launch of it’s latest campaign,…
Societal Marketing is trendy again
Recently, there have been a few companies that have used societal marketing campaigns to break through the advertising clutter and keep their brand front of mind. These campaigns have gone viral (and for good reason).
Yeah we do social media, we don’t need to plan for it, do we?
The age-old saying of ‘fail to plan, plan to fail’ is true in social media. Businesses in Australia are laggards in social media usage with less than half of Australia’s largest organisations integrated users of social media. They are risk…
Fake controversial advertisements go viral
David Waller in his preliminary study on ‘What factors make controversial advertising offensive?’ presented at the Australian and New Zealand Communications Association Conference in 2004 stated that controversial advertisings that is racist, sexist, or have violent images, particularly when targeting…
The good, the bad and the ugly
Today a very tragic event happened in Boston, USA, during the charity runners part of the marathon, as most of the elite runners had already finished. It is absolutely awful that events of this nature occur in the world and my…
Not all controversial advertising is good publicity.
In today’s society, we are bombarded with advertising on a daily basis, seeing thousands, if not millions of advertisements. It is a cluttered market place; there is no doubt about that. Companies want to get through that clutter and noise…