True engagement is the idea of turning on a prospect to a brand idea, connecting with them on a deep level and being able to break through the clutter so that they are more receptive to advertising effectiveness.
1, 2, 3 to Consumer Engagement
Aussies Avoid Advertising
Even with our online obsession, Australians are avoiding online advertising in droves with large numbers taking steps to avoid ads altogether. So how can we create engaging ads that result in positive feelings and interest?
Coke does it again!
Coke or Coca-cola is one of the most known brands in the world and therefore their advertising is not about informing the public of their brand but rather keeping their brand front of mind and engaging with their audience.
Think outside the box to engage your audience
In today’s society, consumers search for information online, use word of mouth (WOM) referrals from friends, peers or networks and as a whole, don’t trust advertisements. So how do companies and/or brands grab their attention in this cluttered market?