Consumers today are bombarded with advertising or advertising messages: on the radio, on TV, on billboards, in magazines, on social media sites and games, as well on internet sites. We can’t avoid them, as it is cluttered space. Advertising campaigns…
I have recently encountered a large number of people using social media as a hard sales tool. Yes social media is definitely a great marketing and communications tool – no question. It’s a necessity for all businesses to build their…
The age-old saying of ‘fail to plan, plan to fail’ is true in social media. Businesses in Australia are laggards in social media usage with less than half of Australia’s largest organisations integrated users of social media. They are risk…