Beer is one of those products, you either love it, learn to love it or can’t stand it but beer ads well you just love them! Why? Because beer companies know their target market well and tap into (pardon the…
It’s a boy! And so the marketing begins
Apparently the world is a flutter over the new #royalbaby who is third in line for the British thrown. Media have been camped outside St Mary’s Hospital in what is called ‘royal baby ground zero‘. It is great that a…
Coke does it again!
Coke or Coca-cola is one of the most known brands in the world and therefore their advertising is not about informing the public of their brand but rather keeping their brand front of mind and engaging with their audience.
Think outside the box to engage your audience
In today’s society, consumers search for information online, use word of mouth (WOM) referrals from friends, peers or networks and as a whole, don’t trust advertisements. So how do companies and/or brands grab their attention in this cluttered market?
St George inspires people to ‘unleash the dragon in you’
Further from my earlier post ‘Societal Marketing is trendy again’, I wanted to talk about the current St George Bank advertising campaign created by Saatchi & Saatchi, which is using the concept of societal marketing in the launch of it’s latest campaign,…