It’s the time of the year when arguably the best ads come out to be shown during the NFL Superbowl. It’s a multimillion dollar business in not only the cost of advertising during the football final but also to produce…
Coke or Coca-cola is one of the most known brands in the world and therefore their advertising is not about informing the public of their brand but rather keeping their brand front of mind and engaging with their audience.
In today’s society, consumers search for information online, use word of mouth (WOM) referrals from friends, peers or networks and as a whole, don’t trust advertisements. So how do companies and/or brands grab their attention in this cluttered market?