Further from my earlier post ‘Societal Marketing is trendy again’, I wanted to talk about the current St George Bank advertising campaign created by Saatchi & Saatchi, which is using the concept of societal marketing in the launch of it’s latest campaign,…
Societal Marketing is trendy again
Recently, there have been a few companies that have used societal marketing campaigns to break through the advertising clutter and keep their brand front of mind. These campaigns have gone viral (and for good reason).