social media | Ember Solutions

True engagement is the idea of turning on a prospect to a brand idea, connecting with them on a deep level and being able to break through the clutter so that they are more receptive to advertising effectiveness.

A study published by Deloitte suggests that other Australians are also getting fatigued by social media.

Social media is about two-way communication and nowadays consumers want to engage with brands and organisations. The whole purchase decision making process has changed! Consumers search on the internet and social media to discover products, find out more information as…

Unfortunately, there are people who just want to get a reaction when they post on social media. They are either bored, competition or jealous so it is not worth your time in responding.

January is the time of year, we all tend to plan. Some people make resolutions; such has eating healthy, starting the new exercise regime or quitting smoking. Although these are not always kept. Resolutions are made it the ‘morning light’ of the festive season and…

In the early hours of Tuesday 16 December 2014, the 16 hour siege at the Lindt Cafe, Martin Place, Sydney came to an end. Unfortunately, innocent lives were lost, as well as innocent people injured in the dramatic ending. The…

I have recently encountered a large number of people using social media as a hard sales tool. Yes social media is definitely a great marketing and communications tool – no question. It’s a necessity for all businesses to build their…

The age-old saying of ‘fail to plan, plan to fail’ is true in social media. Businesses in Australia are laggards in social media usage with less than half of Australia’s largest organisations integrated users of social media. They are risk…