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Ember Solutions

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    • Liz Buchanan
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About

About

Ember Solutions is a digital communications agency. We will work with your business to build strong brand messaging and customer engagement. We were established in July 2013 and have worked with some fantastic and notable clients. Our intention is to…
Events

Events

It’s Liz here, letting you know about some of the courses/workshops/events I will be running. I conduct regular hands-on interactive training sessions on marketing and social media that will assist you build your brand, business and social media presence, so…
Services

Services

Ember Solutions will develop your social media and digital marketing strategy, defining the key messages you want to share with your target audience. We will maintain your social media channels and grow your online brand while you work on your…

The Good, Bad and Irrelevant Metrics

The Good, Bad and Irrelevant Metrics

Marketers are setting objectives, goals and have identified metrics to measure ROI for their strategies. There are countless metrics available for digital analysis but what one’s actually matter?

By Nadine Moore | February 27, 2018 | Advertising, Social Media | No Comments |
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Is AI the next big thing in marketing?

Is AI the next big thing in marketing?

The age of a technological revolution
Marketing has evolved a lot since the days of Mad Men and AI technology (once thought of only as a distant Sci-Fi dream) is now gaining traction as the next big thing in business.

By Olivia Brown | February 20, 2018 | Advertising | No Comments |
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1, 2, 3 to Consumer Engagement

1, 2, 3 to Consumer Engagement

True engagement is the idea of turning on a prospect to a brand idea, connecting with them on a deep level and being able to break through the clutter so that they are more receptive to advertising effectiveness.

By Nadine Moore | February 7, 2018 | Social Media | No Comments |
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Is it time for a Social Media Detox?

Is it time for a Social Media Detox?

A study published by Deloitte suggests that other Australians are also getting fatigued by social media.

By Olivia Brown | January 31, 2018 | Social Media | No Comments |
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Aussies Avoid Advertising

Aussies Avoid Advertising

Even with our online obsession, Australians are avoiding online advertising in droves with large numbers taking steps to avoid ads altogether. So how can we create engaging ads that result in positive feelings and interest?

By Nadine Moore | January 23, 2018 | Advertising, Social Media | No Comments |
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Why is your business on social media?

Why is your business on social media?

Social media is about two-way communication and nowadays consumers want to engage with brands and organisations. The whole purchase decision making process has changed! Consumers search on the internet and social media to discover products, find out more information as…

By Liz Buchanan | September 12, 2016 | Social Media | No Comments |
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Don’t feed the trolls!

Don’t feed the trolls!

Unfortunately, there are people who just want to get a reaction when they post on social media. They are either bored, competition or jealous so it is not worth your time in responding.

By Liz Buchanan | May 15, 2016 | Social Media | No Comments |
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Can teenagers or any staff member do an organisation’s social media?

Can teenagers or any staff member do an organisation’s social media?

Video Blog I’ve been asked some social media questions lately which I thought you would all like to know the answer to, so here is the first video on social media tips! ‪#‎askLiz‬ I thought I’d start with a quick…

By Liz Buchanan | April 7, 2015 | Social Media | No Comments |
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How to lose customers and alienate fans on Facebook

How to lose customers and alienate fans on Facebook

For all businesses, a crisis can happen at any time, with social media, the opportunity of a crisis going viral and negatively affecting a brand can be a major consequence. All businesses need to learn from others past mistakes to…

By Desley Sheedy | March 4, 2015 | Social Media | No Comments |
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8 steps of social media success

8 steps of social media success

January is the time of year, we all tend to plan. Some people make resolutions; such has eating healthy, starting the new exercise regime or quitting smoking. Although these are not always kept. Resolutions are made it the ‘morning light’ of the festive season and…

By Liz Buchanan | January 21, 2015 | Social Media | No Comments |
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